FINAFLEX Celebrates New Partnerships to Increase Distribution of its Popular OATMEAL PROTEIN PIE

Nutritional Snack and Supplement leader FINAFLEX announces that the flagship OATMEAL PROTEIN PIE is now available in over 10,000 stores.

United States, November 14th, 2020, ZEXPRWIRE, 

Studies continue to show that the world is full of “snackers” with 97% of people snacking at least once a week. Consumer buying habits however have shifted drastically with shoppers seeking “better for you” snacks. One of the hottest “better for you” snacks is the FINAFLEX OATMEAL PROTEIN PIE. Newly inked partnerships with some of the world’s largest retailers have increased the amount of stores selling the OATMEAL PROTEIN PIE, OPP for short, to over 10,000 locations. The enthusiasm surrounding these partnerships is high and rising.

“Partnering with retail giants HEB, Walmart, AAFES, and The Vitamin Shoppe to expand the reach of the OATMEAL PROTEIN PIE is both humbling and exciting,” says Bryan Krause, President of FINAFLEX. “On November 2nd Walmart customers will be able to purchase the OPP at over 4,400 Supercenters and by the end of 2020 HEB Healthy Living shoppers will have 7 flavors of the Pie to choose from! We are also proud to announce new partnerships and continued expansion with Giant Eagle, GNC, MCX & NEX, Meijer, Ingles, and Harris Teeter just to name a few.”

Being a “fantastically unique” product in a category traditionally dominated by protein bars, cookies, and jerky has contributed to the stunning success of the product, with over 1 million pies sold in the first year alone. Krause is quick to add, “it helps that the OPP tastes amazing too”.

Ready to “Try the Pie” or are you still wondering what it is? The OATMEAL PROTEIN PIE sandwiches two soft and chewy oatmeal cookies together with a creamy indulgent filling and features 14 grams of protein and 12 grams of fiber. The OPP is naturally sweetened and uses all-natural, non-GMO, gluten free, and sustainable and responsibly sourced ingredients.

Customer feedback has been overwhelmingly positive. Customer Eric N. recently said in a five-star review, “Tastes great! Like a good ol’ oatmeal pie snack cake. Soft, too. Great alternative to the pasty protein bar.”

For more information, be sure to visit


FINAFLEX is a leading manufacturer of functional snacks and supplements. FINAFLEX is a minority owned business started in 2008 by two best friends in Alpharetta, GA.

Media Contact
Ashlyn Reed
[email protected]

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