Maddie Kowalski is a student at the University of Florida. Last November, someone found nonconsensual intimate images and videos of her, stitched them together, and uploaded them to X, where they were viewed millions of times.
“Can you imagine?” asked Ej Dickson, a senior culture writer at Wired who reported on Kowalski’s story earlier this month. “You’re 19 years old and a video that you don’t even remember shooting, let alone consenting to, goes viral nationally along with your name and your sorority, and your parents, your grandparents, everybody in your life sees it. It’s a humiliation and a privacy violation that is kind of incomprehensible.”
The video was followed by a campaign of intimidation and harassment. Kowalski and her parents received threatening phone calls and texts. People on the internet posted old photos of her, her father’s LinkedIn, and even his golf handicap. Kowalski sought help from the police, from the university, and from X. But the video was being shared faster than the posts could be removed, and her name became a trending topic on X.
What made the video go viral, Dickson explains, is something called the “burnerverse”: a loosely connected network of anonymous “burner” accounts on X. The community mainly exists to discuss college sports, but sometimes it disseminates videos and rumors aimed at shaming young women and ruining their lives. The burnerverse has harassed Kowalski and her family for nearly a year, sometimes encouraging her to kill herself.
Today, Explained co-host Noel King spoke with Dickson about the online network that targeted Kowalski, and why it’s been so difficult to do anything to stop it.
Below is an excerpt of the conversation, edited for length and clarity. There’s much more in the full podcast, so listen to Today, Explained wherever you get podcasts, including Apple Podcasts, Pandora, and Spotify.
Your story describes how Maddie has, without even realizing it, entered into something called the burnerverse. This is something I think a lot of us, prior to your piece, had not heard of. What is the burnerverse?
I hadn’t heard of it either. The burnerverse is an online community of anonymous accounts, and ostensibly these are college sports fan accounts. They talk about the coaches, the players, new recruits, they share memes after their team loses, but there’s a corner of the community that has emerged that is pretty violently racist and misogynistic and antisemitic. And one of the things that they’ve started doing in recent years is doxxing young college-age women like Maddie.
Why is it called the burnerverse?
Because it consists of burner accounts, anonymous accounts.
Okay. So the reason that whoever is spreading these videos of Maddie and others feels comfortable doing that is because they’re anonymous. Nobody knows who’s behind them?
Yes, exactly. And I also want to be clear: This is a small segment of the college sports burner community.
There are a lot of these accounts that are pretty innocuous and would never dream of doing something like this to a young woman. I would say probably the vast majority of these accounts are not like that, but it is a sizable enough segment that they’re able to make these types of narratives go viral.
What do we know about who is part of the burnerverse? Who is likely to be a part of this?
That was one of the most shocking things that I learned from my reporting, actually. I had assumed that these were largely frat kids. I assumed that they were largely SEC frat kids because a lot of these young girls who have been doxed were students at SEC schools. But when I actually started looking into these accounts and who was behind them and who was sharing these images and making these jokes about Maddie, I learned it was way more wide-ranging than that.
There are a lot of college students who are involved in the burnerverse, but it’s also men who are 10, 20, 30 years out of college. Sometimes they have wives. Sometimes they have children. Sometimes they have grandchildren. They’re from all over the country. It’s not limited to one race or economic demographic. It’s really very wide-ranging, which is kind of what makes it so terrifying.
And it is not just Maddie Kowalski. What did you learn about other young women who are targeted by this?
No, it’s not. So perhaps the most well-known case is this girl named Mary Kate Cornett, who was a student at Ole Miss in February 2025 when this salacious campus rumor about her sex life started going viral. And the rumor was false and it was clearly defamatory, but it went so viral that it kind of escaped containment from Ole Miss and went viral among SEC schools and then went viral nationally, to the point where her name was trending nationally on X.
This very famous ESPN personality, Pat McAfee, talked about her without using her name, but talked about her and the details of this rumor on his podcast. And a lot of these athletes and college sports personalities tweeted about it as well. What started as an unverifiable and false rumor about a college girl’s sex life was just blown up and amplified to the degree that it was a national news story within a couple of hours.
The speed with which this happens — [Cornett]she was telling me that basically a few hours after she learned that she was going viral, her parents’ house was swatted. The speed with which this community works toward making these women’s lives a living hell is really, really rapid.
Did you come away with an understanding of how an online community that is meant to be talking about college sports descends into this?
Part of it is just a consequence of how internet subcultures work. Even fairly innocuous, large internet subcultures and communities, there’s always going to be a small part of any online subculture that splinters off and forms its own community that is going to skew a little bit more extremist.
That’s not surprising in itself, but I do think that there is something about the discourse surrounding college sports, particularly the media ecosystem that’s represented by Barstool, that does create a space for this type of rampant misogyny to foment.
I don’t think it’s a coincidence that some of the accounts that I have seen posting really horrible defamatory content about Maddie are smaller Barstool accounts that are associated with individual colleges. I do think that has definitely played a role.
Why did Maddie become the target of these people in the burnerverse?
Because she’s young and she’s attractive. Basically, the criteria is these women are young, attractive, they’re usually white for some reason, and they are perceived to have departed from a sexual norm in some way.
They’re either subject to some sort of rumor about their sex life or their sexual behavior or maybe a text message leaks about them or a photo. Then these guys take it and they blow it up and it goes viral nationally.
They’re very purposeful about it too. I can’t tell you how many tweets I’ve seen that are just tweets of a girl’s name and they’re like, “Make her famous, make her go viral.”
In an ideal world, this kind of thing would be stopped before it even happened. So, knowing that there is not much that victims can do, what are the methods of preventing this?
That’s a very complicated question. I know that there are platforms developing various AI tools in order to prevent nonconsensual intimate images from spreading. But I imagine that would be pretty difficult to regulate, especially with the rise of deepfakes and with the rise of-AI manipulated nonconsensual images, so I don’t have a lot of faith in that.
Honestly, I think that the biggest path toward prevention is — can I say this? Parents raising their sons to not be pieces of shit.
You can say that. You can absolutely say that.
I think that the biggest course of prevention is parents raising their sons to not be pieces of shit, honestly. To just set a clear line and say, “It’s not okay to view women as commodities. It’s not okay to talk about women like this. It’s not okay to view social media engagement as the ultimate goal without thinking about the lives that you’re impacting by spreading this content.” I think that parents need to have conversations with their kids about that.
I think that there needs to be education within fraternities and sororities and universities because it’s not like what happened to Maddie Kowalski is an isolated incident. I was able to identify almost a dozen other young women who have been targeted by the burnerverse in this way.
I think that there needs to be more discussion of this in general because it’s not just the burnerverse. It’s this larger ecosystem that is socially ordained at this point of men saying horrible things and doing horrible things to women with impunity. That’s the real problem.
